Skincare-Infused Primedation Foundation: This multitasking foundation is putting in overtime to enhance your complexion. Infused with a smoothing primer and boosting blend of skincare, this medium coverage foundation camouflages imperfections and fine lines with a hydrating, natural finish . Buildable and lightweight formula.
Supercharged Skincare: Get more out of your foundation with this blend of hyaluronic acid to hydrate skin, a luminizing peptide to boost radiance, collagen to firm and plump skin, and blue light defense to protect from damage from screens.
Skip Your Primer Step: Built-in primer helps the foundation apply evenly to blend seamlessly into skin and stays throughout the day. Save time in your morning routine by skipping your primer step.
Boost Your Radiance: Get an all-over radiant glow with the full Crystal Glow Collection, infused with Crystalide peptide, a luminizing peptide known to smooth and clear skin after 6 weeks of use. The collection includes the award-winning multitasking Luminizer Stick to highlight/contour/blur skin, the skincare-infused Primedation All-in-One Foundation, the shimmering Jelly Bomb Highlighter, and the illuminizing Refreshing Luminizer Skin Mist.
I Like It Like That: JOAH means, “I Like It” in Korean, because we create our beauty with everything you like in mind. Our effortless products are cruelty free, crafted with only good-for-you ingredients and high-quality without the high price tag.